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When it realized that its products were inferior in quality to competitors' products, KPR Inc. instituted a revamp of its production processes.

YellowBerry Inc. identified market demand for powdered energy drinks, and began producing powdered drinks to cater to this demand

When a survey revealed that customers thought its products were safe and durable, Masada Motors began stressing that aspect in its advertisements.

Chocobella Inc. introduced a line of unsweetened chocolates when a competitor's unsweetened chocolate saw increasing demand. 

When new competitors entered its market, Widdershins Inc. had to increase its advertising and marketing efforts to maintain its market share.