Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the 'Confirmation sent' checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an 'Email ID,' which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to 'Email ID' in the database.
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa
Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to
recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns
on behalf of the NTO holding company, but NTO employees would like access to all subscribers and
aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should
have their own branding, content, and subscribers.
Which solution should the consultant recommend?