LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement
program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet
this use case?
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact
Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for
additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a
particular form for a high-value white paper. They want to ensure prospects who complete this form are sent
down a particular path in the nurture program.
How should this be set up?
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A
Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails
when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely
inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
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