Buyers in the same industry with the same understanding of relative value and price may still make different decisions about whether to switch. Which of the following factors may prompt a buying organization to incline toward substitute products?
What issue is a buyer most likely to experience if the technical specification sent to suppliers as part of a
Request For Quotation (RFQ) is insufficient?
A food manufacturer wants to predict the pricing point for a new and innovative health drink. Which
method of market research would be beneficial to receive the most accurate information?