Gina has accepted a lead and conducted a series of interviews with the customer. Based on the interviews, she
has concluded that this lead is not worth pursuing. Which action will Gina take now?
Jeff is the Key Account Executive for Cleaner Company. John is the Sales Representative, Jerry is the Sales
Vice President, Jonah is the Marketing Analyst, and Josiah is the Sales Manager (John’s manager). Who is
primarily responsible for creating the leads generated from campaign responses?